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Training - Strategic Price Management
General objectives:
Train participants in costing concepts and systems in industrial commercial and service companies.
Understand the impact of taxes and financial costs on pricing.
Know the impacts of investments on sales price formation.
Understand the marketing variables and how it interferes in the business management and pricing of a company.
Understand the company's price management x strategic positioning.
Enable the student to build pricing models for different types of companies.
Who is it for:
Marketing, finance, sales and controllership professionals, who need to make safe decisions taking into account the variables, accounting, financial, economic, cost and market in the day-to-day of an organization.
Expected benefits:
After the training, the participant will be able to:
• Make pricing decisions more securely;
• Understand the main variables that affect pricing;
• Understand the context and pricing strategies of a company;
• Modeling pricing systems to make decisions.
Methodology:
The training will be developed through slideshows, case studies, mathematical exercises, and even Excel spreadsheets can be used.
Program:
Module 1 - Meaning of price and its components
The essence of marketing
marketing compound
Price meaning
Price components
Module 2 - The Company's Price and Objectives
Company and marketing objectives
Survival
Maximizing current profits
Goals for maximizing sales and/or sales growth
market leadership objective
Product/Market/Service Leadership Objective
Market "skimming" policy
market penetration policy
Relevant factors of price targets
Module 3 - Pricing Strategy
Module 4 - Influence of demand on price formation
Module 5 - The role of competition and government influence in pricing
Module 6 - Relation between costs and price
Pricing parameters.
Historical evolution of the relationship between cost and price.
Variables in the cost versus price ratio:
cost function
market function
perceived value function
Module 7 - Fundamentals of Cost Analysis
Concepts of expenses, costs, expenses, investments, disbursements and losses
Module 8 - Cost Elements
Direct and Indirect Costs
Fixed and Variable Costs
Legal Aspects, Advantages and Disadvantages
Module 9 - Costing Methods
Direct Cost (Variable)
Absorption cost
ABC cost
Module 9 - Costing Systems
Cost Centers, Product Structures and Manufacturing Routes
Appropriation of Costs and Expenses and Apportionment Criteria
Module 10 - Stock Valuation
PEPS, UEPS and Medium Methods
Replacement Prices
Module 11 - Standard Cost
Conceptual Aspects
Advantages and importance in Planning and Control
Analysis of variations between real and standard
Module 11 - The impact of taxes on prices
Module 12 - Sales Price Formation
Sales Price Formation
Important Pricing Considerations
Determination of Mark-up, Profit Margin and Financial Cost
Analysis of the Cost, Volume and Profit relationship
Break-Even Point Calculation in Value and Quantities
Contribution Margin and Price Projection
Cost and pricing in full costing
Cost and pricing in marginal costing
Cost and pricing in ABC costing
sales price market costs
Price and result per negotiation
Price formation for export products.
Break-Even Point Calculation in Value and Quantities
Contribution Margin and Price Projection
Special Topics
Credit hours: 32h class
Investment, deadline and application procedures
(11)-930111501
Possibility of installments in up to 6 installments on the credit card
Progressive discount for:
1 registration = 10%
2 registrations = 15%
3 registrations = 20%
The registration fee includes:
Printed handout and worksheets
Valini Training Certificate
Check out the payment facilities for our events. Boleto, Credit Card up to 06 interest-free installments, or Deposit to Account.
If you prefer, request an In-Company proposal with the benefits of adapting training to your company's reality!